Concierge Dentistry in San Francisco — How It Works
One dentist. Personal care. Same-day appointments. All PPO insurance accepted.

How the Soothing Dental model actually works
"Concierge dentist" gets used loosely. At Soothing Dental in San Francisco — 450 Sutter Street, in the heart of the Financial District near Union Square — concierge means three concrete things, not just nicer waiting-room chairs. First, you have one dentist, Dr. Saeidi, who personally performs your exam, your treatment plan, and the major procedures herself. You will not be passed between rotating associates or treated as a cleaning slot. Second, scheduling is patient-driven: same-day slots are held every day for existing patients with urgent needs, and texts to the office are answered the same hour during business days.
Third, and the part most patients ask about — concierge does not mean cash-only. We accept all dental PPO plans. We file your claim for you and run a written estimate before any procedure starts. If you are choosing between PPO carriers, our Cigna vs. Aetna breakdown shows how each plan reimburses our most-requested treatments. The Soothing Dental Membership Plan is available for the uninsured at a flat annual fee — typically less than a year of PPO premiums for individuals.
Who is the concierge model right for? San Francisco professionals who do not want to take three afternoons off for one crown, families who want one dentist for parents and kids, patients with anxiety who need sedation and a calm environment, and anyone who has had bad experiences at high-volume practices and wants a real relationship with a dentist. The amenities — VR goggles with Netflix, noise-cancelling headphones, massage chairs, nitrous oxide on request, complimentary coffee and tea — are nice. The substance is that you get unhurried time with the same dentist every visit. That is what concierge dentistry actually is.
What is concierge dentistry?
Soothing Dental is a concierge practice, meaning we truly put our relationships with our patients first. You may have been to other offices where you had to wait a long time to be seen, then the dentist always seemed rushed, making it obvious that the bottom line based on volume was the priority. The staff may not even recognize you after years of being a patient.
At Soothing Dental, we know that your oral health is unique and we spend the time to understand your dental and medical history. Dentistry has moved far beyond the cavities everyone was worried about when we grew up and is now about being able to have a healthy mouth and body for our entire lives. We all now know that periodontal bacteria can increase the risk for everything from cardiovascular disease to diabetes. Prevention is always better than cure, so we will work closely with you to be sure your oral care skills are effective.
What to expect during your teeth cleaning
Our dentists will thoroughly clean your teeth. First, we move any tartar and plaque that built up on the surface of your teeth. Next, we polish your teeth to restore and preserve their shine. If it’s been a long time, one of our dentists will also conduct and exam to look for tooth cracks or decay, signs of periodontal disease. We also thoroughly search for warning signs of oral cancer. In addition, our dentists discuss techniques to maintain or improve your oral health. We share your ultimate goal of preserving your teeth for the rest of your life. The entire teeth cleaning takes between 45 and 60 minutes. Plan for 90 minutes if you haven’t been to the dentist in a while and need a full oral examination.
Equally important is for us to know your cosmetic dental goals, to be sure that your teeth enhance your confidence. Do you feel the need for a whiter smile? You have a number of options for getting there and the choice of any shade you find ideal. Have you been embarrassed by your crooked teeth because you never had orthodontic braces as a child? Invisalign is an effective option for moving teeth that is less intrusive than traditional braces and can be worn by patients of all ages.
As part of our concierge services, we use the latest technologies, techniques, and materials, hire and train the best staff, and make sure you are comfortable and not anxious about any treatment. We address a range of issues, including:
- Clenching and grinding, through Botox to relax the muscles or customized night guards
- Sleep apnea, through an oral appliance to reduce snoring and provide better intake of oxygen
- A better state of oral health, by addressing cavities, fractures, and tooth pain, along with oral hygiene
- Providing a confident, pleasant smile, through whitening, changing gumlines or veneers
- And much more
We will respond to your calls, voicemails, emails, and texts immediately. We will work with you to make what you need affordable through our membership benefits and monthly plans.
Welcome to the Soothing Dental family.
Concierge Dentistry at Soothing Dental, in 16 Seconds
A quick look at what comes with a visit to our Sutter Street office.
What our patients say about us
We love that our patients feel inspired to write about the care they received here at Soothing Dental! Here are some of the wonderful letters and comments we have recently received.
“Took me in for an emergency in the same day. Staff was very pleasant and Dr. Saeidi was very nice and welcoming, fixed my teeth perfectly and verified several times that I am pleased with the result.”— Pavel E.
“From start to finish, the staff has been very kind and accommodating. Nancy at the front desk was very helpful getting me brought in as a new patient, and saved me the stress of getting insurance sorted out.”— Taylor S.
“These folks were amazing! Thanks, Yelp for the reccomendation! I was an out of towner who was town for 3 hours and had a dental emergency. They found a slot. The front desk was friendly and very helpful.”— David S.
Visit Soothing Dental
📍 Location
Soothing Dental
450 Sutter Street, Suite 2500
San Francisco, CA 94108
Hours: Monday – Friday, 8:00 AM – 5:00 PM
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Soothing Dental · 450 Sutter Street, Suite 2500, San Francisco, CA 94108
